McLuhan in an Age of Social Media, by Paul Levinson
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McLuhan in an Age of Social Media, by Paul Levinson
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This essay can be considered a new chapter in my book Digital McLuhan, published in 1999, or before the advent of Twitter, Facebook, YouTube, and the social media of our age. Marshall McLuhan's ideas, including hot and cool, the medium is the message, and the tetrad, are applied to help us understand selfies, tweeting, iconic television shows such as The Sorpanos and Mad Men, the advent of streaming television and binge watching, the Arab Spring, the U.S. Presidential election of 2016, and the Kindle revolution itself.
McLuhan in an Age of Social Media, by Paul Levinson- Amazon Sales Rank: #281147 in eBooks
- Published on: 2015-10-22
- Released on: 2015-10-22
- Format: Kindle eBook
Review "situates smart-phone self-portraiture in a provocative historical context ... Levinson's work is as interesting for how it is published as for what it says" - Tristan Quinn, Times Literary Supplement
About the Author Paul Levinson, PhD, is Professor of Communication & Media Studies at Fordham University in NYC. His science fiction novels include The Silk Code (winner of Locus Award for Best First Science Fiction Novel of 1999), Borrowed Tides (2001), The Consciousness Plague (2013), The Pixel Eye (2003), The Plot To Save Socrates (2012), Unburning Alexandria (2013), and Chronica (2014) - the last three of which are also known as the Sierra Waters trilogy, and are historical as well as science fiction. His stories and novels have been nominated for the Hugo, Nebula, Sturgeon, Edgar, Prometheus, and Audie Awards. His nonfiction books, including The Soft Edge (1997), Digital McLuhan (1999), Realspace (2003), Cellphone (2004), and New New Media (2009; 2nd edition, 2012), have been translated into twelve languages. He appears on CNN, MSNBC, Fox News, the Discovery Channel, National Geographic, the History Channel, NPR, and numerous TV and radio programs. His 1972 LP, Twice Upon a Rhyme, was re-issued in 2010. He was President of the Science Fiction and Fantasy Writers of America, 1998-2001. He reviews television in his InfiniteRegress.tv blog, and was listed in The Chronicle of Higher Education's "Top 10 Academic Twitterers" in 2009.
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3 of 3 people found the following review helpful. Levinson, on “McLuhan in an Age of Social Media.” By Food for Thought Levinson, on “McLuhan in an Age of Social Media.”The value of Levinson’s article goes beyond updating his 1999 edition of Digital McLuhan. In the typically artful style of his lectures, the elements of McLuhan’s communication Tetrad are brought into twenty-first century perspective to provide a matrix for a multi-generational conversation about our digital media environment. Beginning with a clear explanation of McLuhan’s Tetrad method of analyzing communication devices, he applies to these principles his own take with examples of recent social communication devices and applications. I look forward to asking my students, (none of whom were born when McLuhan’s son Eric published his father’s last manuscript) how they might relate the media they use every day to McLuhan’s tetrad of media as interpreted here by Levinson. They will, I think, appreciate that Levinson is well aware of the digital products they use and how they use them. For them, the flipping action of photographs goes far beyond what those of us who read McLuhan "back in the day" even realize: as Levinson points out, lately users have become producers – like Stanford students Evan Spiegel and Bobby Murphy, who developed Snapchat to circumvent the criticism that the embarrassing photos (often selfies) posted on Facebook and elsewhere are hazardous to the subjects’ professional reputations. Levinson’s commentary about Snapchat reminds me that the app retrieves and then flips what was a problem for the first inventors of photography: the tendency of images to disappear for lack of effective fixing chemistry.Levinson also provides a matrix for a conversation between those who have grown up exclusively in a digital world, and those who reached adulthood in the age of desktop computing and floppy disks and something called record albums. Some of the latter embraced new and convenient methods of interacting with the world, while others have accepted them only selectively and reluctantly. How would they react to the remark that the photograph “obsolesces verbal and written descriptions of events”? Can Levinson’s article, (updating his print book) itself be analyzed in terms of the tetrad?Readers will also find interesting Levinson's discussion of the impact of digital publishing on traditional views of information distribution.“McLuhan in an Age of Social Media” will remain current, as the user qua producer trend continues. In an ironic “flip” of the self-destruct mechanism embedded in the Snapchat app, Spiegel and Murphy have updated their user agreement to acknowledge that posted material might end up being re-used for development and what they refer to as “business partners.” So – I might ask my students, is that amplification, obsolescence, retrievability, or what? Levinson’s ability to take what might be dry theory and make it relevant to a new generation of readers makes it a perfect supplemental reading for any media or communications history course. That should not deter anyone from making required reading of Digital McLuhan, the volume that inspired this article.McLuhan in an Age of Social Media
1 of 1 people found the following review helpful. Good entry point to the McLuhan Galaxy By Katharine Kerr Short but very pertinent! I do wish Levinson had found another verb than "to obsolesce" for "supercede, render obsolete" but probably I'm the only person that would bother. :-) McLuhan's ideas are remarkably relevant to today's world, perhaps even more important than they were during his life.
1 of 1 people found the following review helpful. Five Stars By Jose Good
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