Adversaries into Allies: Master the Art of Ultimate Influence, by Bob Burg
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Adversaries into Allies: Master the Art of Ultimate Influence, by Bob Burg
Read Online Ebook Adversaries into Allies: Master the Art of Ultimate Influence, by Bob Burg
The bestselling co-author of The Go-Giver offers new insights into what it means to be truly influentialFaced with the task of persuading someone to do what we want, most of us expect resistance. We see the other person as an adversary and often resort to coercion or manipulation to get our way. But while this approach might bring us short-term results, it leaves people with a bad feeling about themselves and about us. At that point, our relationship is weakened and our influence dramatically decreased. There has to be a better way.Drawing on his own experiences and the stories of other influential people, communication expert Bob Burg offers five simple principles of what he calls Ultimate Influence—the ability to win people to your side in a way that leaves everyone feeling great about the outcome. In the tradition of Dale Carnegie’s How to Win Friends and Influence People, Burg offers a tried-and-true framework for building alliances at work, at home, and anywhere else you seek to win people over.
Adversaries into Allies: Master the Art of Ultimate Influence, by Bob Burg- Amazon Sales Rank: #264829 in Books
- Brand: Burg, Bob
- Published on: 2015-06-23
- Released on: 2015-06-23
- Original language: English
- Number of items: 1
- Dimensions: 8.23" h x .70" w x 5.47" l, 1.00 pounds
- Binding: Paperback
- 272 pages
Review “Adversaries into Allies is full of practical wisdom for becoming more persuasive while keeping your integrity intact. Bob Burg, a master of winning friends and influencing people, has written an immensely useful and thoroughly enjoyable book.”
—ADAM GRANT, WHARTON PROFESSOR; AUTHOR OF GIVE AND TAKE
“How can we achieve the challenging goal of turning adversaries into allies? We can start by turning the pages of Adversaries into Allies, which provides an impressively clear and compelling explanation of just how to do it.”
—ROBERT B. CIALDINI, AUTHOR OF INFLUENCE
“I wish I had read Bob Burg’s newest book early in my career. What a difference it would have made! It is definitely a must read for everyone who wants to enhance their business success, but don’t just read it once. It’s a book you need to read time and time again. Many thanks to Bob for a valuable new work.”
—SUSAN SOLOVIC, AUTHOR; COFOUNDER OF SMALL BUSINESS TELEVISION
“Bob Burg has delivered again! In Adversaries into Allies, you’ll learn how to influence and persuade others toward outcomes that create genuinely good feelings and results for everyone involved. The principles of how exactly to do that, consistently and predictably, are powerfully presented in this tremendous book. And you’re about to learn them from a master.”
—STEPHEN M. R. COVEY, AUTHOR OF THE SPEED OF TRUST AND COAUTHOR OF SMART TRUST
“Simultaneously challenging and encouraging, Adversaries into Allies delivers on the promise of sustainable influence. You will literally feel your perspective shift as you turn the pages. Bob drives timeless wisdom into real-time action.”
—DONDI SCUMACI, AUTHOR OF CAREER MOVES, DESIGNED FOR SUCCESS, AND READY, SET . . . GROW
About the Author BOB BURG is the bestselling coauthor of The Go-Giver (now in its 26th hardcover printing), Go-Givers Sell More, and It’s Not About You, and the author of Endless Referrals. He speaks frequently to business and sales audiences worldwide.
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Most helpful customer reviews
17 of 17 people found the following review helpful. Read this Before You Do Something Stupid By Gina Parris Okay, that's a strong headline. I'm sure I'm the only one who read a few chapters of Adversaries into Allies, and found herself cringing with memories of doing exactly the opposite of the "right thing" in times past.Good news: I'm teachable and growing.Better news: Adversaries into Allies is a handy reference guide.Adversaries into Allies is a series of life lessons on becoming an Ultimate Influencer. The chapters are really short – so you can read one a day for a few months if you want. This is how I use the book with my teenage sons. They take turns reading a chapter on the way to school and we talk about it. They actually love that kind of stuff. (And besides, I billed it to them as "How to Be Popular" training.)What I appreciate about this book is that it’s not just about influencing and persuading others; it’s doing so the *right way* so that people feel good about themselves the situation, and about you. This is a departure from many books I've read on influencing, especially in the realm of eeking out a sale.Remember, You are NOT effective if you have to lead by coercion or manipulation!In ADVERSARIES into ALLIES, you’ll learn how to simply and effectively master the Five Principles of Ultimate Influence1. Control your own emotions2. Understand the clash of belief systems (This will keep you from taking things personally)3. Acknowledge their ego (This lesson helped free me from my desire to humiliate those who are very egotistical!)4.Set the proper frame5. Communicate with tact and empathyAfter he briefly explains these five, Bob Burg then takes you through real-world, practical examples that will show you how truly become a master of “people skills.”In the end, your life and work ventures will be more fun and profitable.I really enjoy this book, and perhaps since the chapters are so short, the ideas come back to me frequently when I'm dealing with people. I can't imagine a library WITHOUT all of Bob's books. They are among my all time most helpful favorites, and I read a LOT.
6 of 6 people found the following review helpful. Bringing Dale Carnegie into the 21st Century ... By Jim "Da Coach" This book by "Dale CarneBurg "-- oops! I mean Bob Burg -- might as well be entitled "How to Win Allies and Influence Adversaries." Bob has weaved his "works like magic" people skills tips throughout to insure you become an Ultimate Influencer: A person who makes others feel good about doing what you want them to do. Since we're all in the business of influencing others, I hope my thumbs up here will influence you to pick up a copy.
7 of 7 people found the following review helpful. Bob Burg's newest is a classic. By J. Calloway Bob Burg has written a book that will become known as the standard on creating positive, constructive relationships in business and in life. Not since the classic "Getting To Yes" has there been a resource so useful and so real world practical on how to turn difficult relationships into fulfilling partnerships. "Adversaries Into Allies" is a book that you'll read every year - it's that powerful. This is really a great book and I give it the highest recommendation.
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